Various technologies have emerged as significant tools to help brands deliver the in-store experience online as the sector undergoes extraordinary changes.
Customers have embraced online shopping, spending $861.12 billion online with U.S. retailers in 2020, up 44% from 2019. While the move to selling and shopping online was accelerated by the pandemic, it’s now changed consumer behavior and there’s no going back.
Many retailers are experimenting with new ways to run their businesses, whether it's through wholesale, a new product line, or dabbling in a completely different industry. And going online is increasing the success of those bets. The emergence of the virtual store is one such example: a digital response that bridges the gap and guarantees that online buyers get the same genuine, personalized experience they would in-store.
Virtual shopping gives retailers the tools they need to engage with customers no matter where they are located. While establishments reopen, virtual stores provide convenience to individuals who are unable to visit them in person. Furthermore, virtual stores enable firms to create an effective consumer profile, allowing them to provide significantly more personalized and efficient service when customers visit in-store.
We have put together Top 3 of the most important virtual tour and experience statistics that show how these changes are likely to outlast the Covid-19 Pandemic