Virtual tools help brands deliver in-store experiences online

The retail industry has undergone extraordinary changes and virtual stores fill the gap

Various technologies have emerged as significant tools to help brands deliver the in-store experience online as the sector undergoes extraordinary changes.

 Customers have embraced online shopping, spending $861.12 billion online with U.S. retailers in 2020, up 44% from 2019. While the move to selling and shopping online was accelerated by the pandemic, it’s now changed consumer behavior and there’s no going back.

Many retailers are experimenting with new ways to run their businesses, whether it's through wholesale, a new product line, or dabbling in a completely different industry. And going online is increasing the success of those bets. The emergence of the virtual store is one such example: a digital response that bridges the gap and guarantees that online buyers get the same genuine, personalized experience they would in-store.

Virtual shopping gives retailers the tools they need to engage with customers no matter where they are located. While establishments reopen, virtual stores provide convenience to individuals who are unable to visit them in person. Furthermore, virtual stores enable firms to create an effective consumer profile, allowing them to provide significantly more personalized and efficient service when customers visit in-store.

We have put together Top 3 of the most important virtual tour and experience statistics that show how these changes are likely to outlast the Covid-19 Pandemic

1. Virtual tours attract customers in the 18 to 34 years age group, as they are 130% more likely to book based on a virtual tour. (Reimagine Main Street)

When it comes to making a decision, people of a younger age group are more visually dependent. A virtual tour is beneficial because it delivers more vivid detail/information about the goods and services, allowing customers to make an informed decision with the click of a mouse.

2. Half of all adults on the internet rely on virtual tours for product and service research regularly. (TIG Global)

Businesses that use more engaging media have seen a 16% to 67% growth rate in sales and traffic conversion ratios. This is also a useful approach for adults who find the internet to be a difficult medium to operate for making purchases.

3. Websites with virtual tours receive 5 to 10 times longer views than those without, virtual tour statistics reveal. (Leonardo Worldwide)

Virtual tour is high-tech, digital answer to that personal experience consumers enjoy from a real-life business location.

Not only can customers view your stores without leaving the comfort of their home, they are also able to buy your products and services with just one click.

The latest virtual tour statistics are clear:

It’s an added service that customers appreciate. Companies can capitalize on it to boost brand visibility and sales.

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